| Reference : What is the Value Given by Consumers to Nutritional Label Information? Results from a... |
| Scientific journals : Article | |||
| Social & behavioral sciences, psychology : Multidisciplinary, general & others | |||
| http://hdl.handle.net/10993/15787 | |||
| What is the Value Given by Consumers to Nutritional Label Information? Results from a Large Investigation in Europe | |
| English | |
| Gregori, Dario [University of Padova > Unit of Biostatistics, Epidemiology and Public Health, Department of Cardiology, Thoracic and Vascular Sciences] | |
| Ballali, Simonetta [Prochild ONLUS, Trieste] | |
Vögele, Claus  [University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE) >] | |
| Galasso, Francesca [ZETA Research Ltd., Trieste] | |
| Widhalm, Kurt [Medical University of Wien > Pediatrics] | |
| Berchialla, Paola [University of Torino, Orbassano (Torino) > Department of Clinical and Biological Sciences] | |
| Baldi, Ileana [University of Padova > Unit of Biostatistics, Epidemiology and Public Health, Department of Cardiology, Thoracic and Vascular Sciences] | |
| 3-Mar-2015 | |
| Journal of the American College of Nutrition | |
| American College of Nutrition | |
| Epub ahead of print | |
| 1-6 | |
| Yes (verified by ORBilu) | |
| International | |
| 0731-5724 | |
| 1541-1087 | |
| New York | |
| NY | |
| [en] nutritional labels ; willingness to pay ; consumers’ utility ; front-of-pack | |
| [en] Rational. Nutrition labels on pre-packaged foods have been widely advocated as a medium to
foster healthier eating habits in the general population. Objective. The study aimed at understanding how people value nutritional information on food labels, in particular front-of-pack labelling. Methods. A phone-assisted survey on 7550 consumers in 16 European countries was conducted. People were asked about their opinion on nutritional information provided at different levels, from the media to public institutions, and their commitment to healthy behavior. The value of pack labelling was estimated using a willingness-to-pay (WTP) elicitation technique. Results. Older age groups (>45 years old), members of a larger family, low income or low education level people and those who perceived themselves to be obese, valued front-of-pack nutritional labelling positively. WTP estimates across all countries provided an average accepted added price of 3.46€, additionally to the overall yearly food expenditure (95% C.I.: 3.33-3.68). Conclusions. Overall, perceived value of labelling is small. However, factors affecting the value for consumer of nutritional labelling appear to be strictly linked to the socio-economic and health status of the respondents. | |
| Researchers ; Professionals ; Students | |
| http://hdl.handle.net/10993/15787 |
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