Motivations & barriers of companies for shifting towards circularity

The research follows a qualitative research approach, including 16 exploratory and 50 semi-structured expert interviews with representatives from the building sector and automotive supply firms. The preliminary results put forward the interdependence of the actors’ perception of what would mean a circular economy model for Luxembourg. They also reveal the firm’s specific role in this system. The decision of a business actor to implement a circular economy practice depends primarily on its return on investment, the general regulatory pressure and the maturity of the industry and the company. In general, the hindrance for circularity is not the absence of a technological or technical solution. Besides, the sophistication of the firm given its awareness for concepts like the circular economy, sustainable development, or sustainability shapes its vision for the future in this field actively. As a push for action, interviewees suggested a regulatory framework for circularity.