Article (Scientific journals)
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
Zenker, Sebastian; Braun, Erik; Petersen, Sibylle
2017In Tourism Management, 58, p. 15-27
Peer reviewed
 

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Disciplines :
Social, industrial & organizational psychology
Author, co-author :
Zenker, Sebastian
Braun, Erik
Petersen, Sibylle ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
External co-authors :
yes
Language :
English
Title :
Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
Publication date :
2017
Journal title :
Tourism Management
ISSN :
0261-5177
Publisher :
Pergamon
Volume :
58
Pages :
15-27
Peer reviewed :
Peer reviewed
Available on ORBilu :
since 28 October 2016

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