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Trick with Treat – Reciprocity increases the willingness to communicate personal data.
Happ, Christian; Melzer, André; Steffgen, Georges
201666th ICA Annual Conference
 

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Abstract :
[en] Information security is a significant challenge for information and communication technologies (ICT). This includes withstanding attempts of social engineering aimed at manipulating people into divulging confidential information. However, many users are lacking awareness of the risks involved with, for example, password security. In a field survey that tested reciprocal behavior in social interactions, 1,208 participants were asked to reveal their personal password. More than one third of the participants shared their password with an unknown interviewer. In line with the social norm of reciprocity, people were more willing to do so when they received a small incentive (i.e., a piece of chocolate) before they were asked to reveal personal information. Elicitation was even more successful when the incentive was given right before asking for the password. The results, including moderating factors (e.g., age, gender), are discussed in the light of security awareness of ICT users and the mechanisms of psychological persuasion.
Disciplines :
Social, industrial & organizational psychology
Author, co-author :
Happ, Christian;  International School of Management, Stuttgart
Melzer, André ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
Steffgen, Georges ;  University of Luxembourg > Faculty of Language and Literature, Humanities, Arts and Education (FLSHASE) > Integrative Research Unit: Social and Individual Development (INSIDE)
External co-authors :
yes
Language :
English
Title :
Trick with Treat – Reciprocity increases the willingness to communicate personal data.
Publication date :
June 2016
Event name :
66th ICA Annual Conference
Event organizer :
International Communication Association
Event place :
Fukuoka, Japan
Event date :
9-06-2016 to 13-06-2016
Audience :
International
Available on ORBilu :
since 27 January 2016

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